Our Vision
To Provide Dry Cleaning and Laundry Services quicker, efficiently and cost effectively to our clients, It is our goal to make life easier with the International Standard of Laundry equipment for the best quality treatment for all kind services from commercial ( Hospital laundry, Guest House laundry, Resturant laundry and Hotel laundry) to personal services.

Our Mission
To improve the lives and bring convenience to our clients we serve. To be the most preferred Dry cleaning and Laundry outfit through reliability in the work we do. We have Self service coin operated machines will give you the best time of washing for your laundries . We also listen to your needs and follow the instruction of the manufacturers also We do pick up services as well as door to door delivering with elegantly. It’s that simple


Soft Elegance was established 4years ago and has remained a family business ever since, with all the experience, hands-on supervision and dedication which earmarks a family concern. It was launched in olivedale and North-Riding Johannesburg South Africa in 2011 and after a fantastic response from the public and our beloved costumers upgraded our services to suite your satisfaction we are really excited to have opened our first store in Kya Rock Centre Cnr Riverbend Junction & Witkoppen Rd North-Riding and second store in ALL SAINTS centre Cnr President Fouche & Windsor Way Olivedale Opposite Olivedale Clinic Olivedale Johannesburg in the heart of Northern Suburb of Johannesburg.

Drop by and See if we are truly Elegance. Try our service and let us know what you think. If there is anything we can do  to improve, please feel free to let us know personally.

Over the years, the company has gone from strength to strength and has aquired a reputation for service excellence, speedy turnaround times and huge volume capacity.

Our dry cleaning and specialised laundry services include valet and dry cleaning services for hospitality staff uniforms and guest laundry as well as curtains, bed covers, duvets and duvet covers, pillows and cushions, carpets (no-fixed) and mats, couch and chair covers and various other specialized items on request. We ensure efficient handling of all guest laundry and dry cleaning requirements.

We have the most modern and technologically advanced machinery available which increases our capacity and efficiency in order to accommodate a growing client base and offer an even wider range of services than before.

The company's main objective :

  • To identify areas of business opportunity falling within the company's expertise;
  • To deliver valuable and cost effective business solutions by providing and developing technological solutions for client's unique needs
  • To deliver a service which is unequalled by our competitors Our values are
  • Be innovative;
  • To be honest
  • To honour our promises
  • To demonstrate professional behavior in every job we engage in; and to maintain high standards at all times
  • To become Greener
  • A stress-free laundry facility to alleviate our customers concerns associated with linen and guest laundry issues.
  • Advanced control and monitoring systems to ensure that stock loss is contained to the minimum possible levels.
  • These control systems can also include our latest technological innovation which makes use of Radio Frequency (RFID) technology.
  • A laundry service utilizes the most advanced laundry systems to ensure the best cleaning results with the least wear and tear to the product.
  • Service maintenance by the most highly trained team of professional launderers and management in the industry.
  • Complete and total linen care and advice given by the Boston team.
  • We offers competitive pricing for the highest quality service that is unmatched in the South African market.

Our list of long standing and satisfied clients is substantial and features a number of catering companies, schools, restaurants, canteens and Industrial companies. We are also committed to on going and constructive communication with all our clients.

Competitive Pricing
In view of our volume capacity, we are able to maintain our prices at exceptionally competitive levels.

We are convinced beyond doubt that Soft Elegance service is superior to that of any other company in our industry, and ensure your complete satisfaction. Finally, we would like to invite you or a representative of your company to visit our factory premises at any time, as we are convinced that there is no substitute for first hand experience and impressions Seeing is certainly believing.