• Head Office: Shop #35 All Saints Centre, Olivedale Clinic

  • Mon to Sat 07am - 6pm, Sun 8am - 4pm


  Soft Elegance was established in 2011 and has grown over the years with all the experience, hands-on supervision and dedication which earmarks a family concern. It was launched in olivedale and North-Riding Johannesburg South Africa in 2011 and after a fantastic response from the public and our beloved customers upgraded our services to suite your satisfaction we are really excited to have opened our first store in Kya Rock Centre  North-Riding in 2011 and  since then due to our good service to our customers we were able to open more branches in the heart of Northern Suburb of Johannesburg.  Drop by and See if we are truly Elegance.

  Soft Elegance maintains the highest standards of business integrity by following local and national regulations and environmental safety rules. We are passionate about changing the way you think about laundry!

  Try our service and let us know what you think. If there is anything we can do  to improve, please feel free to let us know personally. Over the years, the company has gone from strength to strength and has acquired a reputation for service excellence, speedy turnaround times and huge volume capacity.

  Our dry cleaning and specialised laundry services include valet and dry cleaning services for hospitality staff uniforms, guesthouse laundry restaurant laundry , hotel laundry and commerical and industry laundry as well as curtains, shoe repairs, Alterations, bankets, bed covers, duvets and duvet covers, pillows and cushions, carpets (no-fixed) and mats, couch and chair covers and various other specialized items on request. We ensure efficient handling of all guest laundry and dry cleaning requirements.

    We have the most modern and technologically advanced machinery available which increases our capacity and efficiency in order to accommodate a growing client base and offer an even wider range of services than before.  

Get Professional & Affordable
Dry Cleaning & Laundry Services Today

Our Vision
To Provide Dry Cleaning and Laundry Services quicker, efficiently and cost effectively to our clients, It is our goal to make life easier with the International Standard of Laundry equipment for the best quality treatment for all kind services from commercial ( Hospital laundry, Guest House laundry, Restaurant laundry and Hotel laundry) to personal services.

Our Mission
To improve the lives and bring convenience to our clients we serve. To be the most preferred Dry cleaning and Laundry outfit through reliability in the work we do. We also listen to your needs and follow the instructions of the manufacturers. It’s that simple   

The company’s main objective :

  • To deliver valuable and cost effective business solutions by providing and developing technological solutions for client’s unique needs.
  • To demonstrate professional behavior in every job we engage in; and to maintain high standards at all times
  • A stress-free laundry facility to alleviate our customers concerns associated with linen and guest laundry issues.
  • Advanced control and monitoring systems to ensure that stock loss is contained to the minimum possible levels.
  • A laundry service utilizes the most advanced laundry systems to ensure the best cleaning results with the least wear and tear to the product.
  • Service maintenance by the most highly trained team of professional launderers and management in the industry.
  • We offers competitive pricing for the highest quality service that is unmatched in the South African market.

Our list of long standing and satisfied clients is substantial and features a number of guesthouse, hotel, catering companies, schools, restaurants, canteens and Industrial companies. We are also committed to on going and constructive communication with all our clients.

Competitive Pricing
In view of our volume capacity, we are able to maintain our prices at exceptionally competitive levels.